How to Create Important Pages for a Shopify Store

Shopify stores need a short set of pages that are not products: who you are, how to reach you, and the rules for shipping, returns, privacy, and terms. Payment providers and customers read these. A beautiful theme with “Lorem ipsum refund policy” is not launch-ready. This is not legal advice. If you sell in a regulated category or another country, have a lawyer review the pages.

Quick answer

In admin, go to Online Store → Pages (or Content → Pages, depending on your admin) and create at least Shipping, Refund / Returns, Privacy, Terms, Contact, and About. Write policies that match how you actually ship and refund. Add the pages to the footer menu. Link refund and privacy where Shopify Checkout and shop policies settings expect them. Keep the store password on until the pages are true. See Shopify Help Center: pages.

Pages that belong on a first store

Digital products, subscriptions, and food need extra sentences. Add them when those SKUs exist.

Shopify can generate shop policies under Settings. Those templates are a start. They are not automatically compliant for your country. Edit them until they match operations.

Step-by-step: create a page

1. Online Store → Pages → Add page (path may be Content).
2. Title the page with the customer word (“Shipping,” not “Logistics SOP”).
3. Write in short paragraphs and bullets. State times as ranges you can keep (“3–7 business days after we hand to the carrier”), not slogans.
4. Set a search engine listing title and description if the theme exposes them. Unique text; do not duplicate the homepage.
5. Save and add to a menu (usually Footer). A page that is not in navigation is still a URL, but shoppers will not find it.
6. Open the storefront (password page is fine) and click the footer as a customer.

Repeat. Do not clone one policy into six URLs.

What to write (without copying the internet)

Shipping. Match shipping settings. If checkout charges $8 to one zone, the page should not say “free worldwide.” Name carriers only if you actually use them.

Refunds. If you do not accept returns on sale items, say so before purchase. If you do, say how to start a return (email, portal). Align with checkout and later returns apps.

Privacy. List order data, analytics, apps, and email tools you really use. If you have not installed an app, do not claim it. Cookie banners should match this page.

Terms. Payment, account abuse, governing law as your counsel advises.

Contact. The same inbox as business information. A form that emails nobody is worse than a visible address.

About. Operator, location at the level you are comfortable with, why the catalog exists. Skip fake origin stories.

Connect policies in Settings

Shopify often has Settings → Policies (or checkout policy assignments). Paste or select the pages so checkout shows Shipping / Refund / Privacy links. If checkout shows empty policies, you skipped this.

Common mistakes

• Copying another brand’s privacy policy, including their company name.
• Promising “2-day shipping” with no rates in admin.
• Putting policies only on a PDF.
• Six pages of AI text nobody in the company has read.
• No Contact page, only an Instagram DM.

What to do next

Finish the create a store path and the launch checklist. Theme design comes after policies exist.

Pages are writing, not a developer task. If you later need a custom theme that presents these well, AalphaLeo Digital Solutions (+91 9288621081) can help. Do not outsource the facts of your refund window.

Frequently asked questions

Does Shopify require these pages?

Checkout and app stores expect policies. Card networks and local consumer law may require them. Treat them as required for a public store.

Can I use Shopify’s generated policy?

As a draft. Replace placeholders. Have a professional review if you sell across borders.

Should FAQ replace Shipping?

No. FAQ can repeat highlights. Shipping details belong on Shipping.

Do I need a blog?

Not to launch. A blog is optional content. Policies are not optional.